During the NBA All-Star Weekend, Jordan Brand put on a drone show over San Francisco. This drone show featured an incredible 1,200 drones.
Each drone moved in sync to form shapes and symbols linked to Air Jordan. The result? A huge floating tribute to the brand that people won’t forget anytime soon.
The show didn’t feel like an ad. It felt like art!
The Jordan Brand Up Drone Show in San Francisco
The drones lifted off and began forming images. The show included the Jumpman logo (Michael Jordan mid-flight), outlines of Air Jordan sneakers, and the number 23.
People stopped to watch. Phones came out, and social media lit up. Even those not at the event saw the display through videos and posts. The show only lasted a few minutes, but it made a big impact.
Why did They Choose San Francisco?
Jordan Brand didn’t pick San Francisco by chance. The NBA All-Star Weekend is one of the biggest basketball events of the year. Even though the main games were elsewhere, the brand wanted to do something that reached beyond the stadium.
San Francisco gave them a wide, open skyline—and plenty of eyes on them.
This wasn’t just for show. It was a message the brand wanted to tell everyone: Jordan Brand still leads when it comes to creativity.
How Did the Jordan Brand Drone Show Work?
Drone shows aren’t random. Every drone has its own flight path, and computers control them all at once. They use GPS to stay in place and change colours based on timing and location.
To pull off a show like this, you need months of planning. Designers choose what shape the drones will form. Engineers program each step. Safety teams make sure the drones don’t crash or go off course.
And then, when it’s time, the whole performance runs like clockwork.
What Were the Drones Showing?
The main star was the Jumpman. That’s the image of Jordan dunking a basketball. It’s one of the most well-known logos in the world.
Other parts of the Jordan drone show included outlines of famous Jordan sneakers, like the Air Jordan 1. One section looked like a shoe spinning in 3D. Another showed the words “From the Jump”—a reference to Jordan Brand’s theme for the weekend.
It was all done with dots of light. But somehow it felt alive.
What did People Think?
Most reactions were positive. Online, fans called it “next level” and “mind-blowing.” Some said it was the best part of All-Star Weekend, even though it wasn’t inside the arena.
People liked how it didn’t try too hard. There was no narrator, no flashing logos, just images in the sky.
It’s rare for a brand to do something this bold without turning it into a sales pitch. That’s what made it work.
The Power of a Drone Show
It’s about connection. People don’t remember ads, they remember moments. This was a moment.
For Jordan Brand, it was a way to show that they still understand the culture. They’re not just selling shoes. They are telling stories and doing it in a way that makes people feel something.
Will we see More Like This?
Absolutely! Drone shows are becoming more common all over the world. Brands are starting to realise they can do more with them than just spell their names in the sky.
Jordan Brand didn’t just promote shoes. They created a moment that people talked about.
And that’s the real win!
